Scott Lyons is European Tech Partnership Manager for Ford Motor Company. Based in Berlin, Lyons is responsible managing and growing various aspect of Ford's Tech Partnerships Ecosystem and is the co-founder of the start-up innovation program Ford MakeItDriveable. His focus is on content and services that will help deliver meaningful, unique and viable solutions to Ford customers via the connected car in the European region. Lyons joined Ford in February 2013 from Motorola Mobility where he was director of International Market Development and led a global team responsible for external developer engagement and business development within the MOTODEV organization. Prior to that he held positions at WPP interactive agency Digit London as commercial director – leading the award-winning Vodafone and Motorola accounts respectively – and co-founding London-based agency Sugar Ltd. – a pioneer in the webcasting and digital creative industries. Lyons began his career with time spent in both the press relations and on-air promo departments at MTV Networks in New York, working on a variety of high-profile programming including the “MTV Movie Awards”, “Unplugged” and the “Video Music Awards”.