15-16th November, 2023
The Leonardo Royal Berlin Alexanderplatz, Berlin, Germany
Agenda | AutoTech: Europe 2023
View, browse and sort the AutoTech: Europe agenda by session type, track and theme.
The UX Perspective – Why Innovation in Automotive Needs a UX-First Mindset
Nick Piggott (Project Director, Radio DNS)
Ursula Villanueva Ortiz (UX Strategist, CEVT)
Location: R2 & R3
Date: Thursday, November 16
Time: 12:40 pm - 1:05 pm
Track: User Experience
Session Type: Fireside Chat
Theme: User Experience
Vault Recording: TBD
- What are the key differences between a user journey in China and Europe? Which features are leading Chinese consumers to choose to spend upwards of 5 hours in the car while stationary? Will we see a similar user behaviour in Europe?
- What features compel a user to shift from an interface or device they’re comfortable with or used to using?
- Why does starting with UX in vehicle design and manufacturing lead to a well-integrated and user-centric in-cabin digital experience that enhances the overall driving journey and strengthen the manufacturer's position in the market?
