AutoTech: Europe is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Agenda | AutoTech: Europe 2023

View, browse and sort the AutoTech: Europe agenda by session type, track and theme.

The UX Perspective – Why Innovation in Automotive Needs a UX-First Mindset   

Nick Piggott  (Project Director, Radio DNS)

Ursula Villanueva Ortiz  (UX Strategist, CEVT)

Location: R2 & R3

Date: Thursday, November 16

Time: 12:40 pm - 1:05 pm

Track: User Experience

Session Type: Fireside Chat

Theme: User Experience

Vault Recording: TBD

  • What are the key differences between a user journey in China and Europe? Which features are leading Chinese consumers to choose to spend upwards of 5 hours in the car while stationary? Will we see a similar user behaviour in Europe?
  • What features compel a user to shift from an interface or device they’re comfortable with or used to using?
  • Why does starting with UX in vehicle design and manufacturing lead to a well-integrated and user-centric in-cabin digital experience that enhances the overall driving journey and strengthen the manufacturer's position in the market?

Start typing and press Enter to search