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15-16th November, 2023

 The Leonardo Royal Berlin Alexanderplatz, Berlin, Germany

Agenda | AutoTech: Europe 2023

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User Data – The Gold Rush

Chris Fogelklou  (Connected Experience Remote Features, Polestar)

Maite Bezerra  (Principal Analyst - SDV , Wards Intelligence, Informa Tech Automotive Group)

Location: R2 & R3

Date: Thursday, November 16

Time: 12:15 pm - 12:40 pm

Track: User Experience

Session Type: Fireside Chat

Theme: User Experience

Vault Recording: TBD

  • How can user experience principles steer OEMs towards persona and customer journey development?
  • What benefits do user data and user feedback offer?



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