AutoTech: Europe is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Agenda | AutoTech: Europe 2023

View, browse and sort the AutoTech: Europe agenda by session type, track and theme.

A focus on strong brands and their Software-Defined-Vehicles - Success factors of Chinese OEMs in Europe

Augustin Friedel  (Senior Manager | Mobility Transformation, MHP – A Porsche Company)

Location: Royal 1 & Royal 2

Date: Wednesday, November 15

Time: 9:45 am - 10:10 am

Track: Conference Keynotes, Plenary

Session Type: Presentation

Vault Recording: TBD

  • What is the strategy Chinese OEMs are using to expand globally?
  • What methods are used to build customer lifetime-oriented brands with a focus on recurring revenues, shared mobility and digital ecosystems?
  • How convinced are European consumers to buy a Chinese-manufactured SDV?
  • How do traditional OEMs compare in terms of SDV and digital ecosystems?
  • Why is the SDV approach the way forward and what benefits does it offer?
  • What strategies can be implemented to close the SDV gap?

Start typing and press Enter to search