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Agenda | AutoTech: Europe 2023

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Developing advanced connected vehicle applications to monetize and provide enhanced, in-vehicle customer experiences - Hosted by Tata Communications (Invite Only)

Jonathan Kendall  (Associate Vice President - Sales, Tata Communications)

Tim Schmidt  (Communications Manager, Tata Communications)

Location: R7

Date: Wednesday, November 15

Time: 3:30 pm - 5:30 pm

Session Type: Roundtable

Vault Recording: TBD

Connected Vehicle is no longer a new concept. However, launching and managing a software defined, connected vehicle program still remains a challenge. Meanwhile user expectations are ever growing. Customers are no longer satisfied with basic features and seek enhanced in-vehicle experience, mainly driven by software. For Automotive OEMs, software-defined vehicles open new doors to monetization, and the customer relationship doesn’t end with sales. On the contrary it marks the beginning of a long-term relationship with the customer. Remember, a new car purchased today will be on the road, on average, for more than 10 years!

It’s important for automotive manufacturers to engage and keep their customers in the Connected Vehicle Subscription cycle. Hence, data insights from the Connected Vehicle can be used to enhance existing experience, provide personalized services and generate new monetization opportunities.

In this workshop, we’ll discuss:

Vehicle connectivity:

  • What are the challenges with the adoption of embedded vehicle connectivity and how can it be eased?
  • What are the most consumed in-vehicle applications or features using vehicle connectivity? What is the acceptable latency for various V2X use-cases? Apart from latency, how can user experience of these applications be enhanced?
  • If a Network based connectivity QoS map is provided in-vehicle, will it help to provide a better experience for these use cases?

Vehicle OTA updates:

  • Current vehicle OTA challenges and how to address them? What is the negative impact of a low OTA success rate? (Monetary, brand value - recall, customer experience)
  • Are OEMs willing to pay a higher fee to increase the OTA success rate?

Connected Vehicle Subscriptions:

  • How is the uptake of in-vehicle content subscriptions after the free-trial period and what can be done to improve it?
    • For example, providing customized packs to the user based on their app / data usage?

Connected Vehicle ecosystem:

- What type of engagement models are being pursued with managed connectivity partners to accelerate a joint innovation agenda and a technology roadmap??

- What ecosystems (closed, open, hybrid) are likely to develop in the broader mobility market?

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