15-16th November, 2023
The Leonardo Royal Berlin Alexanderplatz, Berlin, Germany
Agenda | AutoTech: Europe 2023
View, browse and sort the AutoTech: Europe agenda by session type, track and theme.
A focus on strong brands and their Software-Defined-Vehicles - Success factors of Chinese OEMs in Europe
Augustin Friedel (Senior Manager | Mobility Transformation, MHP – A Porsche Company)
Location: Royal 1 & Royal 2
Date: Wednesday, November 15
Time: 9:45 am - 10:10 am
Track: Conference Keynotes, Plenary
Session Type: Presentation
Vault Recording: TBD
- What is the strategy Chinese OEMs are using to expand globally?
- What methods are used to build customer lifetime-oriented brands with a focus on recurring revenues, shared mobility and digital ecosystems?
- How convinced are European consumers to buy a Chinese-manufactured SDV?
- How do traditional OEMs compare in terms of SDV and digital ecosystems?
- Why is the SDV approach the way forward and what benefits does it offer?
- What strategies can be implemented to close the SDV gap?
